Introduction: This article is a survey of 600 B2B companies around the world by digital marketing company Episerver to understand their digital transformation and the ranking of their strengths, weaknesses, opportunities and threats buy email list in terms of digital experience; the author has compiled them and shared them with you. The core findings Digital experience is a differentiator: More than a third (37%) of B2B leaders say their digital experience is the biggest reason for differentiating from competitors, followed by their social media presence (31%).

B2B customer relationships are in their infancy: 54% of B2B organizations define their customer relationships as “tight,” “developing,” or “non-existent” — so far relying on partners to manage these relation. The gap between buy email list expectations and execution: 71% of B2B organizations have a customer-centricity gap. Completed digital transformation: According to IT, marketing and e-commerce sector leaders, eight in 10 (82%) B2B organizations have undertaken a digital transformation project. Amazon is not a rival...?

Personalization leads to revenue and reputation: Subjectively, 46% of B2B leaders “believe” that a B2B company has a better buy email list experience when it personalizes content based on history, behavior, and personal information. Objectively, 93% of companies "know" that personalized content on their website increases their revenue. Show me a quote directly: The way B2B decision makers most want to self-service is to get a quote without talking to others.